PropertyMerge

PropertyMerge is aimed at PropertyNet users giving them the opportunity to make their property data work even harder. PropertyMerge can help publishers to offer the house-hunters in their region a valuable specialist property publication, as well as enhancing service to their agents and creating additional revenue from their PropertyNet system. As any experienced PropertyNet user will know, there are great cost savings to be had from introducing PropertyNet to the property advertising production cycle. Not only is it time-efficient but PropertyNet harnesses a wealth of valuable property information on its database. PropertyMerge can put this data to work in order to earn the publisher an additional stream of revenue. Using the PropertyMerge tool a publisher can bring together a number of PropertyNet databases to produce a regional or publishing group property publication. This single publication contains all of the agents properties that have already appeared in runsheets on their local PropertyNet servers. PropertyMerge can sort properties by price range, area and price then with the help of ClassLinker, these properties can be flowed onto a multi-paged QuarkXPress document. The result is a valuable regional property publication with huge audience potential, giving publishers and their agents greater coverage and much greater value for money. It’s the ideal solution for any publisher wishing to expand their position as a property sales information provider in their region. Homes North East is a weekly regional property publication produced by Trinity Mirror North East. Using PropertyMerge, it is an amalgamation of all the properties that appear in 17 individual publications each week. Homes North East covers the whole of the north-eastern region from the Scottish borders down to North Yorkshire. The layout is clear and easy to follow and includes useful information about each area, such as Council Tax bands and leisure facilities. The region is broken down into 5 main areas, with each of these areas having sub-sections sorted by Borough Council and price using the filter facilities within PropertyMerge. Property sellers are offered the service free of charge as long as their Estate Agent is advertising in one of the individual publications during the previous week.