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clever solutions for magazine publishers

Publishing can be said to revolve around a group of key areas: The actual production of printed or digital products and everything that entails in a changing publishing landscape; the management of customer relations at the advertising and supplier end of the business; and the management of circulation and subscriptions at the consumer end.

PCS has all these bases covered in a comprehensive suite of solutions that are leaders in their own right, but together represent something even more powerful than the sum of their parts.

It’s a lot to do with intelligence, both in the sense of smart thinking and in the sense of knowing as much as it’s possible to know – about suppliers, customers, readers, consumers, workflows, content, usage – and it’s a lot to do with making it simpler to pull together the diverse strands of a publishing business that becomes ever more complex.

PCS’s Digital Content Management and Publishing tool, Knowledge, addresses the big debates in publishing today: How to turn digital investment into profit; how to make the most of quality content across multiple platforms; how to fit social networking into the marketing mix; and how best to utilise the rise of smart phones, devices like the iPad and other tablet formats.

The circulation tool, NCS, uses what distributors already know to better inform what they do next. It’s about building a relationship directly with the customer in print, web, mobile, app and adding value to that relationship in a way that benefits everyone, while ABS is a powerful suite of CRM tools that comprehensively manages a publisher’s relationship with advertisers old, new and yet to be... It gives customers simple self-service tools to book and create ads and gives publishers clear, accurate real-time information that allows you to serve them better while maximising revenue opportunities.

And an addition to the suite is PropertyNet, an easy to use web-based tool which allows publishers to outsource property advertising production to the agents themselves. Simple to integrate and easy to deploy, it gives agents the chance to maximise their advertising opportunity but, crucially, leaves publishers in ultimate control.

Technically speaking...>>