featured news...
Upbeat Walker looks forward in 2012
PCS’s Managing Director, Phil Walker, has forecast an upbeat 2012 as the company goes into its 40th year.
PCS embassy event success
PCS has made a successful re-entry into Europe thanks in part to backing from the Black Country team at UK Trade and Investment.
creativity, intelligence, freedom...
Magazine publishers don’t need telling that theirs is a complex business and that innovation, while welcome, can add to the complexity. What’s needed is a publishing solution that not only accommodates change, but manages it so that doing the job doesn’t get in the way of reaching the goal.
That way, magazine publishers can do what they’ve always done, only better, and still take on developments that, properly implemented, can improve on what they have.
For instance, publishers have to look beyond their traditional markets without diluting their core offering. They need to manage new digital opportunities to maximise revenue potential. They have to forge the same sort of relationships with digital consumers that they have with their print customers.
They need to maintain control over supply, sales, distribution and payment and to regulate costs – of staffing and of rights management – and to be able to measure all the variables through accurate system analytics.
There’s the problem. Here’s the opportunity>>
