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The production of printed or digital products and everything that entails has become a more difficult challenge for newspapers facing a fast-changing publishing landscape. Newspapers need to find new ways to manage relations with their advertisers and control circulation and subscriptions at the reader end.

PCS has all these bases covered in a comprehensive suite of solutions that are leaders in their own right, but together represent something even more powerful than the sum of their parts.

It’s a lot to do with intelligence, both in the sense of smart thinking and in the sense of knowing as much as it’s possible to know – about advertisers, customers, readers, consumers, workflows, content, usage – and it’s a lot to do about making it simpler to pull together the diverse strands of a complex news publishing business.

Knowledge is PCS’s ne w Digital Content Management and Publishing solution and addresses today’s big industry debates: How to turn digital investment into profit; how to make the most of quality content across multiple platforms; how to fit social networking into the marketing mix; and how best to utilise the opportunities created by smart phones, devices like the iPad and other tablet formats.

The circulation tool, NCS, uses what distributors already know to better inform what they do next. It’s about building a relationship directly with the reader, whether that’s in print, web, mobile, app and adding value to that relationship in a way that benefits everyone, while ABS is a powerful suite of CRM tools that comprehensively manages a paper’s relationship with its advertisers. It gives advertisers simple self-service tools to book and create ads and gives ad managers clear, accurate real-time information that allows them to serve advertisers better while maximising revenue opportunities.

And an addition to the suite is PropertyNet, an easy to use web-based tool which allows publishers to outsource property advertising production to the agents themselves. Simple to integrate and easy to deploy, it gives agents the chance to maximise their advertising opportunity but, crucially, leaves publishers in ultimate control.

There’s the problem. Technically speaking...>>