featured news...
Upbeat Walker looks forward in 2012
PCS’s Managing Director, Phil Walker, has forecast an upbeat 2012 as the company goes into its 40th year.
PCS embassy event success
PCS has made a successful re-entry into Europe thanks in part to backing from the Black Country team at UK Trade and Investment.
creativity, intelligence, freedom...
In recent years, newspaper publishers have been squeezed by shrinking advertising revenues and dwindling print circulation. They have increasingly been looking for new ways do what they’ve always done, only better and in a more cost effective way, and still take on developments that, properly implemented, can drive these improvements.
They need to maintain the core strength of print, but make their most valuable asset – content – work harder for its living. That means making it available not only in print, but on the web, on smart phones and tablet devices. And it means finding a way of reducing the cost of making those improvements while seeking new revenue models outside traditional markets.
Without diluting their core offering, they need to manage new digital opportunities to maximise revenue potential. They have to forge the same sort of relationships with digital consumers that they have with their print readership and open up the idea of ‘circulation’ to include digital subscription.
And to do that they need to maintain control over supply, sales, distribution and payment and to regulate costs – particularly in the expensive areas of labour and employment practice – and to be able to measure all the variables through accurate system analytics.
There’s the problem. Here’s the opportunity>>
